The Joneses – a new movie about the art of marketing. Somewhat puts the art of advertising into a whole new light. The concept really is brilliant if you think about it. It would almost make advertising obsolete. And I say almost because the movie industry today is currently half about people having an impact on others materialistically. Those who star in movies are marketing tools for companies. No longer are movies soley for the purposes of conveying a story. Its all about selling baby.