The Otherside of Advertising – Week 10

QUESTION 1: HOW TO YOUR COUNTRY TO STOP SMOKING?

RESPONSE: SMOKING MAKES YOU A SLAVE TO TOBACCO.

To play devils advocate, or making an attempt to put my feet in their Louboutain pumps:  how else does one stop the French from doing something which is part of their cultural heritage. Its like asking them to stop drinking, riding mopeds, or having contempt for everyone else who isn’t French.

QUESTION 2: HOW TO GET YOUR POPULATION TO GROW/POPULATE?

SARKOZY’S ANSWER:

The campaign was created by the firm Euro RSCG C&O and cost €975,000,000. Huge protests have be voiced in France by feminist groups, socialist, and the population in general for the government (mainly Sarkozy’s) waste of tax monies on a campaign that is supposed to advertise a €35 billion (£31 billion) loan that, it is hoped, will fund investment and stimulate growth.[1] C’est la vie.

WHO ARE Euro RSCG? An international agency with offices in the U.K., the Netherlands, Czech Republic, North America. Client Partners include: Heineken, Peuegot, Citroen, Air France, Jaguar, Credit Suisse, IBM, Charles Schwab. The French branch was Voted ‘European Communications Group of the Year 2009‘ by Les Agences de l’Année. Ranked #1 creative agency in France for 12 of the past 16 years (CB News). For some reason I dont feel like that first place will be attainable for 2010.[2]

MORE FRENCH ADVERTISING:

Bottom line: anything that wouldn’t be allowed/or understood by the general public when advertised in the United States appears to be the French tactic.

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[1]

Social Networking in Russia is Tweet. Or is it a Digital Dictatorship in the making.

Washington sent a delegation of silicion valley’s hippest tweetest leaders: (including Ashton Kutcher, which really should speak wonders regarding where the government is spending your Tax $$) to Moscow. “Among the delegation’s goals was to persuade Russia’s thriving online social networks to take up social causes like fighting corruption or human trafficking, said the U.S. [2] Russians are huge participants of online networking – “spending 6.6 hours a month” according to comScore. (To get an idea, the average worldwide is 2.7.) Even, the  Russian President, Dmiritri Medvedev, maintains his own video blog.

But, I dont know if this delegation is a) really necessary (i say again, Ashton Kutcher was part of it) and b) really considering the implications of social networking.  For the digital world could be construed as a dictatorship as such. WSJ article: The Myth of the Techno-Uptopia- by Evgeny Morozov cautions the U.S.government (Hilary Clinton etc.) to perhaps consider their stance of making internet completely free of censorship (goodbye footnotes) and making the digital world a form of democracy. It would be a world where people runamuck. Oh Goody.

Let the Online Revolution begin.

I’ll be making my way to a remote island without internet when that happens.

[1] Photo by Sergei Ilnitsky/European Pressphoto Agency. Taken from NYTIMES.com

[2] http://www.nytimes.com/2010/02/24/world/europe/24russia.html?ref=global-home

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JUST ANOTHER EXAMPLE THAT AN AUDI CAN DO JUST ABOUT ANYTHING.

Click Here.

and just so BMW doesn’t feel left out, I heard that the curling team was looking for some additional team-mates.

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